Content for Good
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CREATIVE CONSCIENCE

CTA for the charity, Creative Conscience, a creative community and global not-for-profit organisation who believe that creative thinking and innovation can make positive change. Their mission is to embed purpose-driven creative thinking into every institution, brand and organisation across the world.

A ground-breaking national preventative Gender Based Violence (GBV) intervention that focuses on boys was launched in Johannesburg.  The programme – titled What about the Boys? – aims to tackle gender-based violence by working with 10 000 high school boys across South Africa. Created by youth-development programme facilitator Primestars, the programme is designed to guide boys to break free from the rigid and often damaging stereotypes of traditional masculinity that contribute to GBV.

Asked to create a budget concious Brand video in the middle of a global pandemic, we turned to the multitude of digital libraries offering adaptable video. A bespoke script, professional voiceover and graphic overlays raised imagery and delivered BCI with a fillm all their own.

Clean. Bold. Impactful. Featruing Neue Haas Unica™ font - a hybrid of Helvetica, Univers and Akzidenz Grotesk - simple to navigate paragraphs, typography and images make an eye-catching page.